Panasonic Corporation ( ?????????? , Panasonicku Kabushiki-gaisha ) , formerly known as Matsushita Electric Industrial Co., Ltd ( ?????????? , Matsushita Denki Sangy? Kabushiki-gaisha ) is a Japanese multinational electronics company headquartered in Kadoma, Osaka, Japan.
The company was founded in 1918 as a manufacturer of light bulb sockets and has grown to become one of the largest Japanese electronics manufacturers alongside Sony, Hitachi, Toshiba, and Canon Inc. In addition to electronics, it offers non-electronic products and services such as home renovation services. Panasonic is the fourth largest television manufacturer in the world in 2012 market share.
Panasonic has a main list on the Tokyo Stock Exchange and is a constituent of the Nikkei 225 and TOPIX indexes. It has a secondary list on the Nagoya Stock Exchange.
Video Panasonic
Name
From 1935 to 1 October 2008, the company's name was "Matsushita Electric Industrial Co., Ltd." On January 10, 2008, the company announced that it would change its name to "Panasonic Corporation", which took effect on October 1, 2008, to adapt to its global brand name "Panasonic". The name change was approved at a shareholders' meeting on June 26, 2008 after consulting with the Matsushita family.
Maps Panasonic
History
20th Century
Panasonic was founded in 1918 by K? Nosuke Matsushita as a vendor of duplex light sockets. In 1927, he began producing bicycle lights, the first product to be marketed under the National trademark.
During World War II the company operated factories in Japan and other parts of Asia that produced electrical components and equipment such as lamps, motors, electric irons, wireless equipment and its first vacuum tube.
After the war, Panasonic reunited as Keiretsu and began supplying the postwar boom in Japan with radio and equipment, as well as bicycles. Matsushita's brother-in-law, Toshio Iue, founded Sanyo as a subcontractor for components after World War II. Sanyo grew into a competitor to Panasonic, but was later acquired by Panasonic in December 2009.
In 1961, Konosuke Matsushita went to the United States and met with American dealers. The company began producing television sets for the US market under the brand name Panasonic, and expanded its use to Europe in 1979.
The company used the National brand outside North America from the 1950s to the 1970s (trademarks can not be used in the United States because they are already used by National Radio Companies in closely related product areas). These are sold televisions, VHS VCRs, high-fidelity stereo receivers, multi-band shortwave radios and oceanographic direction seekers, often exported to North America under various US brand names, such as Technics, Emerson, Curtis Mathes and of course Panasonic. The company also develops lines of household appliances such as rice cookers for the Japanese and Asian markets. Rapid growth has resulted in companies opening factories around the world.
The company debuted with hi-fidelity audio speakers in Japan in 1965 under the brand name Technics . This high-quality stereo component line is a favorite worldwide, its most famous product is its turntables, such as the SL-1200 recording player, known for its high performance, precision, and durability. Throughout the 1970s and early 1980s, Panasonic continued to manufacture high-quality specialized electronics for niche markets such as shortwave radios, and developed stereo receiver lines, CD players, and other successful components.
In 1973, Matsushita formed a joint venture with Anam Group, Anam National .
In 1983, Matsushita launched Panasonic Senior Partner, an IBM Japanese computer that is fully compatible with Japanese-made computers.
In November 1990, Matsushita agreed to acquire American media company MCA Inc. worth US $ 6.59 billion. Matsushita then sold 80% of MCA to Seagram Company for US $ 7 billion in April 1995.
In 1998, Matsushita sold Anam National to Anam Electronics.
2000 to present
On May 2, 2002, Panasonic Canada marked the 35th anniversary of the country by giving $ 5 million to help build a "music town" on the edge of Toronto.
On January 19, 2006, Panasonic announced that it would stop producing analog television (then 30% of total TV business) from next month, to concentrate on digital television.
In 2008, all models of electric shavers from the Panasonic plant were called Panasonic shavers, and they dropped Matsushita and National from their name, regardless of the worldwide market or Japan.
On 3 November 2008, Panasonic and Sanyo announced that they held merger talks, which eventually resulted in the acquisition of Sanyo by Panasonic. The merger was completed in December 2009, and resulted in a company with revenues of more than 11.2 trillion ¥ (about $ 110 billion).
With the announcement that Pioneer will be out of production of its plasma Kuro HDTV display, Panasonic buys many patents and incorporates this technology into its plasma display.
In April 2011, it was announced that Panasonic will cut its workforce by 40,000 by the end of fiscal year 2012 in an effort to streamline overlapping operations. The reduction is about 10 percent of the group's workforce.
In October 2011, Panasonic announced that it will trim its losing money TV business by stopping the production of Plasma TVs at its plant in Amagasaki, Hyogo Prefecture in March 2012, cutting 1,000 jobs in the process.
In January 2012, Panasonic announced that it has reached an agreement with Myspace on its new venture, Myspace TV. Myspace TV will allow users to watch live events while chatting with other users on their own laptops, tablets or televisions. With this partnership, Myspace TV will be integrated into Panasonic Viera television.
On May 11, 2012, Panasonic announced plans to acquire 76.2% stake in FirePro Systems, a company based in India in the protection of infrastructure and security solutions such as fire alarms, fire suppression, video surveillance and building management.
In line with the company's forecast of a net loss of 765 billion yen, on November 5, 2012, shares fell to the lowest level since February 1975 to 388 yen. In 2012, shares plunged 41 percent. On November 14, 2012, Panasonic said it would cut 10,000 jobs and make further divestments.
On May 18, 2013, Panasonic announced that it would invest $ 40 million to build a plant in Binh Duong, Vietnam, completed in 2014.
In July 2013, Panasonic agreed to acquire a 13% stake in Gorenje household appliance manufacturer for approximately EUR10 million.
In a press release after its announcement at IFA 2013, Panasonic announced that it has acquired "Cameramanager video surveillance" with the aim of extending its reach to cloud-based solutions.
In July 2014, it was announced that Panasonic had reached a basic agreement with Tesla Motors to participate in Gigafactory, the major battery plant planned by American electric vehicle manufacturer in the US In August 2014, Tesla said that the plant will be built in the Southwest or West America in the year 2020. The $ 5 billion plant will employ 6,500 people, and reduce the cost of Tesla batteries by up to 30 percent. The company said it was looking for potential locations in Nevada, Arizona, Texas, New Mexico and California.
In October 2014, Panasonic announced its initial investment in the Tesla Motors battery factory would reach "tens of billions" of yen, according to the company's CEO.
In November 2014, Panasonic announced its partnership with Photon Interactive to create customized and personalized digital signals in stores.
In January 2015, Panasonic announced it has stopped making TV in China and plans to liquidate its joint venture in Shandong.
In March 2015, Panasonic announced plans to purchase Houston-based satellite communications service provider, ITC Global.
In April 2015, Panasonic announced its new product line and relaunched its brand in South Africa. The company intends to use South Africa as a stepping stone to Africa, with Nigeria and Egypt as its initial target.
In June 2015, Panasonic entered into an agreement with three Australian energy companies (Red Energy, Ergon Energy and ActewAGL) to try home-based battery storage options.
In November 2015, Panasonic Corporation announced that it was establishing a new plant in Suzhou, China, through its subsidiary, Panasonic Ecology Systems Co., Ltd., to manufacture a new type of cylindrical diesel-coated particulate filter (DPF) that outlines the material. contained in diesel engine exhaust gas.
In November 2015, Panasonic Corporation began marketing local crops from indoor farming salads through the Veggie Life brand in Singapore, from the country's first licensed vegetable farm using Panasonic's own technology.
In February 2016, Panasonic and the City of Denver formed a formal partnership to make Denver the "smartest city" in America. Joseph M. Taylor, Chairman and CEO of Panasonic Corp of America, drew up plans for partnerships in four key areas: smart housing and small offices, energy and utilities, transportation and municipal services and smart buildings.
Due to rising competition from China, LiIon Panasonic's automotive market share declined from 47% in 2014 to 34% by 2015. In June 2016, Tesla Motors, Inc. announced that Panasonic Corporation will be the exclusive supplier of batteries for its mass market model. 3. Batteries for the upscale Model S sedan and the Model X SUV will also be supplied by Panasonic. In early 2016, Panasonic president Kazuhiro Tsuga confirmed total planned investment of approximately $ 1.6 billion by the company to build Gigafactory for full capacity. However, after the order number of Model 3 was unveiled in April, Panasonic moved production plans forward and announced bond sales of $ 3.86 billion, mostly to be invested in Gigafactory.
In 2016, he made his TV debut transparent.
Current operation
As of March 31, 2012, Panasonic employs approximately 330,000 staff and has approximately 580 subsidiaries. Panasonic has total revenues of Ã, Â ¥ 7,846,216 million in 2012, of which 53 percent is generated in Japan, 25 percent in Asia (excluding Japan), 12 percent in America and 10 percent in Europe.
Panasonic's operations are organized into three broad "business areas" - Consumers, Solutions, and Components & amp; Devices - and nine "domain companies" - AVC Networks (which generates 17% of Panasonic's 2012 revenue), Environmental Solutions (15% revenue), Equipment (15% revenue), Industrial Devices (14% revenue), Systems and Communications (8% of revenue), Automotive Systems (7% of revenues), Energy (6% of revenues), Healthcare and Manufacturing Solutions.
Panasonic invested a total of 520,216 million in research and development in 2012, equivalent to 6.6 percent of its revenue that year. As of March 31, 2012, Panasonic holds a total of 140,146 patents worldwide.
In July 2016, it was reported that Panasonic is now looking to make acquisitions in artificial intelligence (AI) and machine learning space. According to sources, the company has set aside $ 10 million for use in either acquisitions or joint ventures.
Panasonic Automotive System
Panasonic Automotive Systems is an original equipment manufacturer from a factory that installs mobile audio equipment such as headunits, speakers and navigation modules. It is a subcontractor for most major car manufacturers, supplying almost every Japanese carmaker, along with Europe's largest automaker, Volkswagen and America's largest automaker, General Motors. By 2015, PAS has revenues of $ 12.4 billion.
Panasonic also previously produced aftermarket vehicle audio products such as head unit and speakers.
Panasonic Avionics Corporation
Panasonic Avionics Corporation (PAC), a subsidiary of Panasonic Corporation of North America, is a provider of in-flight entertainment (IFE) and communications systems. Headquartered in Lake Forest, California where engineering, development and testing are conducted when system installation, field engineering, key quality functionality, certification and program management are conducted at Bothell, the Washington facility - Panasonic Avionics Corporation employs approximately 3,300 employees based in more than 70 locations around the world, with key facilities in London, Toulouse, Hamburg, Dallas, Dubai, and Singapore. Most component manufacturing is done in Osaka, Japan.
In February 2017, Panasonic reported that the subsidiary was being investigated by the American authorities under the FCPA.
Panasonic Mobile Communications
Panasonic Mobile Communications manufactures mobile handsets and related equipment. By 2012, it has about 20 percent of the Japanese handset market share. Panasonic is used to market mobile handsets around the world, but in December 2005 announced its withdrawal from overseas markets due to poor sales. Panasonic returns to overseas markets in 2012, with the release of Android-powered smartphone Panasonic Eluga. In July 2013, Panasonic announced that the company will not supply new smartphone models to NTT DoCoMo Inc., as NTT DoCoMo will focus on Sony and Samsung products. In Q2 2013, Panasonic Mobile Communications posted a 5.4 billion yen operating loss. From July 2013 to January 2018 Panasonic India has released another series of Android Smartphones Panasonic P Series , along with the Eluga Series.
Panasonic Corporation North America
Panasonic Corporation of North America is Panasonic's premier subsidiary in the United States. It has been headquartered in Newark, New Jersey since 2013, having previously headquartered in Secaucus, since the 1980s; Newark and Secaucus are located in the New Jersey Gateway Area.
Founded in New York City at the MetLife Building in September 1959, it became known as Matsushita Electric Corporation of America (MECA) before 2005.
Panasonic Europe
Panasonic's flagship subsidiary in Europe is Panasonic Europe Ltd. and Panasonic Marketing Europe GmbH . Panasonic employs about 12,000 people in Europe, and the region generates about 10 percent of its total revenue. In 2012, Panasonic has about 10 percent share of consumer electronics market in Europe, ranked third behind Samsung Electronics (with 26 percent) and LG Electronics (with 12 percent).
Panasonic operates a chain of stores in the UK and Ireland called "Panasonic Store" which specifically sells Panasonic products. Before 2008, the chain was named "shop @ Panasonic".
In November 2010, Panasonic Electric Works established Serbia's Vossloh-Schwabe Panasonic Electric Works d.o.o , a new company in Svilajnac, Serbia, to produce energy-efficient electronic devices (reply) for light fixtures. Production volume began in January 2011.
In May 2015, Panasonic launched its virtual solar service to UK consumers. This service allows users to run simulations to provide an estimate of how many solar installations on the roof will be generated if installed in their homes.
Panasonic India
Mr. Daizo Ito serves as Group President for Panasonic Regional Headquarters India (located in Haryana) at Panasonic India Pvt Ltd.
Panasonic Corporation in Indonesia
PT Panasonic Gobel Indonesia (formerly known as PT National Gobel Indonesia ) is the name of the Indonesian company division based in Cawang, East Jakarta. Hiroyoshi Suga is the current President Director and Rachmat Gobel is the current President Commissioner. Gobel is also the President Commissioner of Indosat. Panasonic Gobel Indonesia is a joint venture between Panasonic Corporation of Japan and Gobel Group of Indonesia.
Former operations
Universal Studio
Panasonic used to have Universal Studio and its parent company MCA Inc. since acquiring the company in 1990 but selling it to Seagram in 1995. Universal Studios is now the NBCUniversal unit, now owned by Philadelphia-based Comcast.
Panasonic 3DO
lihat: Multiplayer Interaktif 3DO
Panasonic used to produce 3DO Gaming system with Goldstar (Now LG Electronics) but quit 3 years later, because it did not work. There were a total of 2 million systems sold from 1993-1996.
Products
Panasonic offers a wide range of products and services, including air conditioning, refrigerators, washing machines, compressors, lights, televisions, personal computers, cell phones, audio equipment, cameras, broadcasting equipment, projectors, automotive electronics, aircraft in aviation entertainment systems, semiconductors, lithium batteries, electrical components, optical devices, bicycles, electronic materials and photovoltaic modules. Ventilation equipments such as electric fans are manufactured under KDK and changed brand to Panasonic.
Brand name
Panasonic Corporation sells almost all its products and services worldwide under the Panasonic brand, after removing the Sanyo brand in the first quarter of 2012. The company has sold products with a number of other brand names throughout history.
In 1927, the founders of the company adopted the brand name "National" ( ????? , Nashonaru ) for new lighting products. In 1955, the company began to brand audio speakers and lights for markets outside Japan as "PanaSonic ", which was the first time using the brand name "Panasonic". The company started using the brand name "Technics" ( ????? , Tekunikusu ) "in 1965 for audio equipment.The use of several brands survived for decades.
In May 2003, the company announced that "Panasonic" would become its global brand, and launched the global tagline "Panasonic Ideas for life." The company began to unite its brand to "Panasonic" and, in March 2004 was replaced "National" for products and outdoor billboards, except for those in Japan. In January 2008, the company announced that it would stop the "National" brand in Japan, replacing it with global brand "Panasonic" in March 2010. In September 2013, the company announced a decade-long revision of the tagline to illustrate the company's vision: "More Life Good, A Better World. "
Rasonic is the brand name of Shun Hing Electric Works and Engineering Co. Ltd. (?????????), a company that has imported Panasonic and National branded products since the era of Matsushita Electric Industrial, and also has sold MEI/Panasonic Products under the original brand name. In June 1994, Panasonic Shun Hing Industrial Device Sales (Hong Kong) Co., Ltd. (?????? (??) ????) and Panasonic SH Industrial Sales (Shenzhen) Co., Ltd. (????? ? (??) ????) was founded by a joint venture between Matsushita Electric Industrial and Shun Hing Group, making Rasonic as the product brand for MEI and Panasonic Corporation next.
In September 2014, Panasonic announced it would revive the Technics brand.
Sponsors
Football
Panasonic sponsors German footballer Marco Reus, who plays for Bundesliga club Borussia Dortmund and Germany.
Panasonic has Gamba Osaka, a club from J. League, the premier Japanese Professional Soccer League.
Panasonic is the official partner and sponsor of AFC Champions League and Major League Soccer.
Between 1981 and 1983, Panasonic was the shirt sponsor of English football club Nottingham Forest F.C.
On January 16, 2010, Panasonic signed a three-year sponsorship agreement, INR 47 million (Ã, Â £ 518.5K) for India's national football team.
More
Panasonic is the main sponsor of the Toyota Formula One program, Panasonic Toyota Racing . Hiro Matsushita, grandson of the company founder, is a former car racer who runs the company overseeing the sponsorship arrangements for the company.
Panasonic also sponsored the NASCAR's Busch Series in 2005, sponsoring No. 1. 67 Smith Brothers Racing Dodge for Ken Schrader, Bryan Reffner, CW Smith, and Johnny Benson, Jr. In 2007, Panasonic became a technology partner with Hendrick Motorsports, and will serve as the lead sponsor of the No. 1 car. 24 teams with Jeff Gordon for two races in 2014 and until 2016.
Panasonic has sponsored several professional filmmakers by allowing them to borrow a camera for their projects. One of the Panasonic Lumix DMC-GH1 model cameras was used to film Swedish horror film pilots Marianne .
Panasonic has been the top sponsor of the Olympics since the Seoul Games in 1988.
Panasonic was an official partner and sponsor of the Boston Celtics from 1975 to 1989, along with Technics. Panasonic advertisements appeared in the old Boston Park during the 1980s.
On September 8, 2016, Panasonic was introduced as a major sponsor for the new Jaguar Formula E team.
Link to driver: http://pc-dl.panasonic.co.jp/dl/search?dc[]=002001&q=CF-53
On 14 February 2017, Panasonic was introduced as the main sponsor of Lega Basket Serie A, the highest professional basketball league in Italy and one of the top domestic domestic league in Europe.
Environmental recordings
Panasonic is ranked 11th place (from 16th) in Greenpeace's Guide to Greener Electronics, which puts electronics manufacturers on policies and practices to reduce their impact on climate, produce greener products and make their operations more sustainable. The company is one of the top scorers on the Product criteria, praised for its good product life cycle and the amount of product free from polyvinyl chloride (PVC) plastic. It also scored maximum points for the energy efficiency of its products with its 100 percent of TVs meeting the latest Energy Star standards and exceeding standby power requirements.
However, Panasonic's score was let down by its low score on Energy criteria, with Guidelines stating it should focus on planned greenhouse gas (GHG) reduction, set a target to reduce greenhouse gas emissions by at least 30% by 2015 and increase renewable energy used in the year 2020.
In 2014, an article in The Guardian reported that Panasonic will compensate foreign workers in China as "hazard payments" as compensation for the chronic air pollution they experience while they work.
Slogan
- "A little ahead of our time" (1970s-1980)
- "Even more than you expect [out of the blue]" (1970s-1970s Australia)
- "What's in Panasonic" (1990-1996)
- "Panasonic, What I Want"
Panasonic, Searching for a zero defeat (1996-2003)
- "What's New Panasonic" (1996-2003)
- "Ideas for Life" (2003-2013)
- "A Better Life, a Better World" (2013-2017)
- "Let's Live Life Better" (2017-2018)
See also
- List of Japanese companies
- Nakamura Kunio
References
Further reading
- Kotter, John P. (1997). Matsushita Leadership: Lessons from the 20th Most Renowned Entrepreneur . New York: Free Press. ISBN: 9780684834603. OCLC_ 35620432.
External links
- Official website
- Panasonic India
- Panasonic Eluga Series
- Panasonic P Series
Source of the article : Wikipedia
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