Since its launch, the video game console Wii sales is generally higher than its competitors worldwide. According to the NPD Group, Wii sold more units in the United States than the Xbox 360 and PlayStation 3 combined in the first half of 2007. The lead is even bigger in the Japanese market, where it currently leads in total sales (having more sales of both consoles by factor 2: 1 to 6: 1 almost every week since its launch until November 2007). In Australia the Wii broke the record set by the Xbox 360 and became the fastest-selling game console in Australian history.
On September 12, 2007, the Financial Times reported that the Wii has surpassed the Xbox 360 (released a year earlier) and has been the market leader in home console sales for the current generation, based on sales figures from Enterbrain, NPD Group, and GfK. This is the first time the Nintendo console leads the generation in sales since the Super Nintendo Entertainment System.
On July 11, 2007, Nintendo warned that the Wii will remain in short supply throughout the calendar year. In December, Reggie Fils-Aime revealed that Nintendo produces about 1.8 million Wii consoles every month. Some UK stores still had console deficiencies in March 2007, demand still exceeded supply in the United States in June 2007, and the console was "sold out almost as fast as touching the retail shelves" in Canada in April 2008. In October 2008 Nintendo announced that between October and December Wii will have North American inventories that increased significantly from 2007 levels, while producing 2.4 million Wii units per month worldwide (compared to 1.6 million per month in 2007).
In 2007, the Wii was the second best-selling game console (behind the Nintendo DS) in the US and Japan (6.29 million and 3,629,361 units respectively), according to NPD Group and Enterbrain. In the same year the Wii outperformed the PlayStation 3 with a 3: 1 ratio in Japan; The Xbox 360 sold 257,841 units in the region that year, according to Enterbrain. In Europe, Wii sold 0.7 million units in 2006 and 4.8 million in 2007, according to Electronic Arts estimates. In 2008, the Wii was the best-selling home console in Japan with 2,908,342 units sold, according to Enterbrain. Prior to the release of the NPD Group's video game statistics for January 2008, the Wii has preceded the Xbox 360 and PS3 in US sales in most months since the Wii and PS3 were released, according to data by the NPD Group. In the United States the Wii sold 10.9 million units on July 1, 2008, making it a leader in the sales of home-based home consoles today according to the NPD Group (and beyond the Xbox 360). On November 1, 2008, Wii sold 13.4 million units in the US (nearly two million more than Xbox 360 and more than twice the number of PlayStation 3 units sold), according to the NPD Group.
In Japan, the Wii surpassed the number of Nintendo GameCube units sold in January 2008; sold 7,526,821 units on December 28, 2008, according to Enterbrain. According to the NPD Group, the Wii surpassed the Xbox 360 to become Canada's bestselling "generation" best-selling home console (with 813,000 units sold on April 1, 2008), and was the best-selling home console for 13 of the previous 17 months. In the first six months of 2008, the Wii sold 318,000 units in Canada, beating its nearest competitor (PlayStation 3) to nearly 2: 1. According to NPD Group, Wii has sold a total of 1,060,000 units in Canada on August 1, 2008, making it the first generation home console currently surpassing the millions of units in the country. In the first seven months of 2008 the Wii surpassed the PS3 and Xbox 360 combined, with 376,000 units sold in Canada. In the United Kingdom the Wii leads in sales of home-based home consoles today with 4.9 million units sold per January 3, 2009, according to GfK Chart-Track. On March 25, 2009 at the Game Developers Conference, Satoru Iwata said that Wii shipments worldwide have reached 50 million.
While Microsoft and Sony have experienced losses producing their consoles in the hope of making long-term profits on software sales, Nintendo is reported to have optimized production costs to earn significant profit margins with every Wii unit sold. On September 17, 2007, the Financial Times reported that direct earnings per Wii sold could vary from $ 13 in Japan to $ 49 in the US and $ 79 in Europe. On December 2, 2008, Forbes reported that Nintendo made a $ 6 operating profit per Wii unit sold.
On May 7, 2009, Nintendo reported an increase in operating profit for its fiscal year (April 1, 2008 - March 31, 2009) and increased sales - recorded revenues, compared to a year earlier. Kenji Hall of BusinessWeek calls the company "a bright spot in the bad technology sector of Japan", citing the unique qualities of the Wii and the DSi. However, Nintendo's financial forecast by March 2010 has investors and analysts questioning whether the company can keep its streak from expiring. The Japanese market (a key indicator for global markets) saw Wii sales fall by 47 percent, comparing Nintendo's fiscal year 2008-2009 to the previous year. While analysts predict that game console sales will generally fall in 2009, Hall argues that "Nintendo's big profits disappear" amid falling prices for the Xbox 360 and rumors that Sony will unveil its motion-sensing wireless controllers.
On September 23, 2009, Nintendo announced the first price drop for the console. In Japan, the price dropped from Ã, ¥ 25,000 to Ã, Â ¥ 20,000 on October 1, 2009. In the United States, prices were reduced to $ 50 (resulting in a new MSRP of $ 199.99) on September 27, 2009. In Europe ( except non-country-turozone), Wii console prices fell from EUR249 to EUR199. Nintendo sold more than three million Wii consoles in the US in December 2009 (setting a regional record for the month and ending nine months of declining sales), due to rebates and software releases such as New Super Mario Bros. Wii On January 31, 2010, the Wii became the best-selling home video game console produced by Nintendo, with sales of more than 67 million units (higher than Nintendo Entertainment System). As of March 31, 2010, according to Nintendo Wii has sold 70.93 million units worldwide (including 20.53 million units during fiscal year 2009-2010.Nintendo reported that on Black Friday 2011 more than 500,000 Wii consoles sold, making it the most Black Friday successful in company history On September 30, 2013, Wii has sold 100.30 million consoles worldwide As of March 31, 2015, Wii has sold 101.52 million consoles worldwide.
Video Wii sales
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