A broker list acts as an agent for those who want to conduct direct marketing campaigns via direct mail, email, or telemarketing. The broker list provides a list that, at a minimum, contains a prospect's name and physical address. The Consumer List may include additional demographic information such as age, gender, income, etc.; Business listings may include firmographic information such as title, industry, employee size, etc. List Brokers work on behalf of their clients to find the best list that reaches the target audience that their clients want where to promote/advertise their products or services, and coordinate the procurement process.
Many promotional papers such as catalogs, coupons, promotional offers, and credit offers use lists purchased through list brokers.
The general associations in which the brokerage list is included are the American Marketing Association and the Direct Marketing Association.
Video List broker
See also
- Direct Marketing
- Distribution list
- Electronic mailing list
Source of the article : Wikipedia
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