Acosta Sales & amp; Marketing is a sales, marketing and after-sales service company in North America. Headquartered in Jacksonville, Florida, Acosta is a sales and marketing company for consumer packaged goods companies (CPGs).
Video Acosta Sales & Marketing
History
Acosta is a sales and marketing agency in Jacksonville, Florida, established in 1927. Throughout its history Acosta has expanded its business through acquisitions. In 1956, General & amp; Food Company Broker joined Acosta. Robert (Hy) Albritton, who had Common, became president and CEO of Acosta when Lou Acosta retired in 1959. For the first 40 years, the company grew up in northeastern Florida but remained small and profitable; in the early 1970s there were about 12 employees serving a single market.
Beginning in the 1970s, the Company began to acquire leading sales and marketing agents in adjacent markets in the Southeast region. At that time, the Company acknowledged the increased value of its range and believed that further consolidation would occur with Consumer Packaged Goods (CPG) companies, retailers and wholesalers. In 1974, Hy Albritton retired and Delmer Dallas became president of the company; Expansion is at the top of its agenda. An office in Tampa was opened and the service area expanded to central Florida. A branch in Birmingham, Alabama, began in 1977. In 1981, the Miami office was opened, and Acosta began serving the entire state of Florida. Dallas acknowledged that the company could grow faster through acquisitions so that Raley Brothers bought it in 1983, providing a direct presence in Georgia. Acosta began business in the Carolina in 1989, effectively covering the southeast US. After that, the company expanded west to Louisiana and started its operations in Tennessee and Virginia.
1990s brought mass consolidation of food retailers and manufacturers and centralized procurement centers. In 1992, the top five chains accounted for less than 20% of all food sales, but as large retailers like Walmart started to sell groceries, the dynamics in the industry changed. To compete, supermarket chains must become bigger as well, and big merger waves take place. In the mid-1990s, the company served 27 markets and employed more than 2,000 and held a leading position in the Southeast, seeking growth outside the core region and sales and marketing business of traditional CPG agents.
With the joining of Acosta and PMI-Eisenhart (located in the Midwest) in July 1998 and subsequent acquisitions of Kelley-Clarke (located in the West) in June 1999, MAI (located in the Northeast) companies in August 1999, and Luke Soules (located in Texas and New Mexico) in July 2003, Acosta became a national agent and positioned itself well for future growth. In 2002, the company also expanded to Canada by bringing together five leading institutions across the country.
In the early 2000s, the top five shopping chains accounted for 40% of all sales, and the consolidation trend continued. Faced with several supermarket chains for sale, manufacturers began to consolidate them as well. As a result, both national manufacturers and chains want to deal with national sales and marketing agents rather than competing with regional companies.
Acosta also supports its business through various acquisitions of agents dedicated to specific business channels. For example, in 2008 Acosta acquired C. Lloyd Johnson Company and entered the military channel, and in 2010 acquired FrontLine Marketing to expand its activation services within its store in marketing. In 2012, the company entered the food service channel through various acquisitions that form the national food service platform. In addition, in 2012, the company made the largest acquisition in its history with Mosaic Sales Solutions, a leading sales and merchandising, interactive experience and enterprise marketing. In 2014, Acosta acquired Anderson Daymon Worldwide. In July 2017 Acosta acquired Actionlink.
Advice from outside and equity partners
Acosta has partnerships with investment companies such as Berkshire Partners, AEA Investments, Thomas H. Lee, and The Carlyle Group.
Maps Acosta Sales & Marketing
Leadership
Gary Chartrand
Former president of the company, Delmer Dallas, recruited Gary Chartrand of the Carnation Company in 1983 and guided him as a successor. Chartrand was appointed President in 1993 and CEO when Dallas retired in 1996. Two years later Chartrand was elected as Chairman of the Board, and acquisitions of the company accelerated throughout the US and Canada. Chartrand believes the best way to protect Acosta is to extend coast to coast. As the company expands, the company makes strategic acquisitions and mergers that create direct penetration into new markets and significantly increases its client base.
Robert Hill
After working 25 years with Acosta, Gary Chartrand was named Robert E. Hill Jr. as President and CEO, effective January 1, 2009. Chartrand remains with the company as executive chairman of the board of directors. Recently, Robert Hill listed Power 50 by Supermarket News, which represents leaders among retailers, wholesalers, manufacturers, associates, and others.
Client and customer
Acosta has developed and maintained long-term relationships with leading companies. In fact, Acosta works with 25 of the top 30 CPG companies. Some relationships originated more than 50 years ago. Examples of long-term relationships include Clorox Companies and Coca-Cola North America that have been clients since the 1930s and 1950s.
Services and channels
Acosta Channels are: clubs, leisure, drugs, e-commerce, electronics, food services, grocery stores, home improvements, mass merchandisers, military, natural/specialty foods, telecommunications, and value.
Acosta Sales and Marketing publishes a range of industry insights throughout the year. This research focuses on current and emerging industry trends. Their "Hot Topic" report is highly focused, while "The Why" Behind the Buy "and" The Why "Behind the Dine" report shows wider industry coverage.
Recent reports show a shift in US consumer feeding habits. Snack trends are also discussed in the report. Twenty-five percent of the total US buyers surveyed by Acosta say they eat one-time snack, while 26 percent say they eat two or three times a day and 4 percent do it four or more times a day.
In 2015, Acosta Sales & amp; Marketing, in partnership with Univision Communications Inc. (UCI), a leading media company serving Hispanic Americans, to release "The Why? Behind The Buy" US Hispanic Shopper Study. This report reveals valuable insights into US Hispanic shopping behavior. With the growth of the US Hispanic population, this report will help CPG companies and retailers develop marketing strategies to most attract this important consumer segment.
Awards and acknowledgments
Acosta received Top Woman in the Grocery Awards from Progressive Grocer, a respected CPG industry magazine, for several years in a row.
Top Productive Ladies Grocer in the Grocery award program recognizes the integral role women play in all areas of the dynamic retail food industry, within the retail community and suppliers. Awards are distributed in three categories: Senior Level Executive, New Star, and Store Manager.
Acosta also participates in the Women's Executive Network (NEW) to promote opportunities for women in the CPG industry. Acosta's achievements have been recognized by the organization.
See also
- Topic List of Marketing
References
External links
Source of the article : Wikipedia
0 Comments