Rapid Realty NYC is New York City's largest rental-based real estate brokerage and the first rental brokerage in New York to utilize a business franchise model. As of December 2013, Rapid Realty had 65 offices. The company is based in Brooklyn.
Rapid Realty's CEO is owner-broker Anthony Lolli.
Video Rapid Realty
History
The company was founded as a real estate agency in 1998 by Anthony Lolli. In 1998, Lolli opened the first Rapid Realty in Park Slope, Brooklyn. The first Rapid Realty franchise opened in Bay Ridge, Brooklyn in 2009. The company has 65 locations with an office in Boston. In September 2013, the company opened its first office in California in San Diego. The company has been recognized for using an "assembly line" of specialists for different stages of the rental process.
In 2012, Rapid Realty was named one of the city's best firms by real estate newspaper, The Real Deal. The company was recognized with Inc. Magazine's 2012 Inc 5000 award. In 2013, it was awarded Franchisee Satisfaction Award by the Franchise Business Review.
In 2013, it was widely reported that Rapid Realty gives a permanent pay increase to its brokers that get a tattoo of the company's logo. This policy started when one employee got a tattoo to show company loyalty and about 40 employees have received the tattoo. After getting the tattoo, employees receive the title "Brand Ambassador" and a pay increase to 40% of rental commissions. The Rapid Realty logo tattoo is paid for by Lolli. Also in 2013, Leopard Films began producing a reality television show that focuses on the brokerage.
The company was one of Franchise Business Review's 2014 Top 200 Franchises.
Maps Rapid Realty
Further reading
- Rapid Realty NYC: Women & Minorities Building a New Real Estate Empire
References
Source of the article : Wikipedia
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